How Millennials and Gen Z expect businesses to build back better
Now in its second year, The Purpose Pulse is an annual publication that provides evidence-based insights to help organisations navigate the rapidly changing landscape of Millennial and Gen Z concerns and expectations.
We examine the views of these generations because they are today’s and tomorrow’s leaders, influencers, employees, and consumers. What they care about matters to all of us, and will shape business and society in the decade ahead.
This year, we asked almost 3,000 Millennials and Gen Z from the UK, US, Germany and Nigeria about the challenges they face, what they expect from brands, and who they trust the most.
The Brand & Reputation Collective (the BRC) takes an insight-driven, campaign approach to managing brand, reputation and issues - which means we focus on outcomes, linking brand and reputation to more effectively drive engagement.
Purpose Union is a specialist agency that works with clients to develop compelling narratives, identify winning arguments, build valuable coalitions and create distinctive campaigns.